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Playrix
Private
IndustryMobile games
Founded2004 Vologda, Russia
Founder
  • Igor Bukhman [1]
Headquarters,
Ireland
over 2000 (2018) [2]
Websitewww.playrix.com

Playrix is an international developer of free-to-play mobile games headquartered in Dublin. [3][4] Known as 'The Misleading Game Advertisement'.[5] The company has offices in Moscow, St. Petersburg, Dublin, Almaty, Yerevan, Kyiv, Vologda, Voronezh, Ivanovo, Kaliningrad, Petrozavodsk, Kharkiv, Novosibirsk, Chelyabinsk, Veliky Novgorod, Rostov-on-Don, and Minsk.[3] At present, Playrix has over 2,000[6] employees working from its offices or remotely.[7]

History[edit]

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The company was founded by Dmitry and Igor Bukhman in 2004 in Vologda, Russia.[7] Playrix originally specialized in developing casual computer games.

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Since 2011,[8] the company has been developing free-to-play games for smartphones and tablets.

In 2013 Playrix launched Township, its first free-to-play mobile game in the App Store for iPhone, iPad, and iPod touch. It later became available on Google Play,[9] the Amazon Appstore,[10] the Mac App Store,[11][12] and the Windows Phone Store.[13] The game is a combination of city-building and farming.

In April 2015, the company announced[14] the launch of its second free-to-play mobile project. Fishdom: Deep Dive,[15] a match-3 puzzle game, was released worldwide in the App Store in August 2015.[16]

Carnivores 1 download. In August 2016, Playrix released another[17] match-3 game — Gardenscapes.

In September 2016, the company became the highest grossing mobile game developer in the CIS and Baltic states region according to App Annie.[18] In the second quarter, Playrix ranked in the Top 20 biggest mobile game developers in the world.[19]

In summer 2017, the company launched Homescapes — a Gardenscapes spin-off that is also a match-3 game.[20]

In August 2017, the company became the leading mobile game publisher in Europe[21] based on revenue from Google Play and the App Store. In 2018 Playrix became the No. 9 highest grossing game publisher globally on iOS and Android.[22][23]

In April 2019, Igor and Dmitry Bukhman made it onto the Bloomberg billionaire index. Their net worth is $1.4 billion each.[7]

And in fall of 2019, Playrix has launched a new free-to-play game called Wildscapes. It's also a match-3 game like Homescapes and Gardenscapes.

Games[edit]

  • Manor Matters (Soft Launch)

Awards[edit]

  • In 2014, Township was named one of the best Mac games of the year according to Apple.[24]
  • By the end of 2016, Fishdom was on the Top Trending list according to Google Play.[25]
  • In 2016, Gardenscapes was listed as one of the best apps in the Best Games category on iPad Russia in the App Store[26] and in the Most Irresistible category on Google Play.[15]
  • In 2016, Gardenscapes was named Game of the Year by Facebook.[27]
  • In 2018, Gardenscapes won in the Best Game Management & Live Ops category at the Mobile Games Awards.[28]

References[edit]

  1. ^Владислав Новый, Дмитрий ШестоперовPlayrix выросла в рейтингахКоммерсантъ
  2. ^Anastasia KarpovaКак братья Бухманы построили одну из крупнейших игровых компаний в мире — Playrix — и стали миллиардерамиForbes (Россия)
  3. ^ ab'Playrix Games'. Playrix. Retrieved 2019-07-12.
  4. ^''В России наши игры в топе. Но бренд не знает почти никто' Два брата из Вологды сделали компанию Playrix и попали в список миллиардеров Bloomberg'. meduza.io. Retrieved 2019-07-15.
  5. ^''Playrix false advertising breaks Google Developer Policies. What can be done about it?''.
  6. ^'Как братья Бухманы построили одну из крупнейших игровых компаний в мире — Playrix — и стали миллиардерами'. www.forbes.ru (in Russian). Retrieved 2020-04-01.
  7. ^ abc'Russian Gamer Brothers Are the Newest Hidden Billionaires'. 2019-07-11. Retrieved 2019-07-12.
  8. ^'Company - Playrix'. www.playrix.com. Retrieved 2019-07-12.
  9. ^'Township - Apps on Google Play'. play.google.com. Retrieved 2019-07-12.
  10. ^'Township'. www.amazon.com. Retrieved 2019-07-12.
  11. ^'Township: Farm & City Building'. App Store. Retrieved 2019-07-12.
  12. ^'Township: Farm & City Building'. Mac App Store (in Russian). Retrieved 2019-07-12.
  13. ^'Township — Microsoft Store'. Microsoft Store (in Russian). Retrieved 2019-07-12.
  14. ^'Playrix: 'Fishdom: Deep Dive была готова почти 2 года назад''. app2top.ru (in Russian). Retrieved 2019-07-15.
  15. ^ abFishdom: Deep Dive release
  16. ^'Fishdom and Gardenscapes have been featured in Apple's and Google's Best of 2016 lists! :)'. www.facebook.com. Retrieved 2019-07-15.
  17. ^'Playrix анонсировала новую три-в-ряд — Gardenscapes'. app2top.ru (in Russian). Retrieved 2019-07-15.
  18. ^'Game of The Year'. Facebook. 21 December 2016.
  19. ^'Russia, CIS and Baltic Publishers Outpace the Global Gaming Market'. App Annie Content. Retrieved 2017-09-25.
  20. ^'Gardenscapes developer Playrix soft-launches sequel Homescapes'. pocketgamer.biz. Retrieved 2017-09-25.
  21. ^Михайлова, Лера (2017-10-13). 'Российская Playrix возглавила рейтинг европейских издателей игр по объему доходов в августе 2017 года'. vc.ru. Retrieved 2017-10-22.
  22. ^'App Annie's Top 52 Publishers of 2018 | App Annie Blog'. App Annie Content. Retrieved 2019-07-12.
  23. ^'По итогам 2018 года Playrix вошла в десятку самых зарабатывающих мобильных компаний мира'. app2top.ru (in Russian). Retrieved 2019-07-12.
  24. ^'Township for Windows Phone'.
  25. ^'Fishdom'. www.facebook.com. Retrieved 2019-07-12.
  26. ^Playrix анонсировала новую три-в-ряд - Gardenscapes
  27. ^App Store Best of 2016
  28. ^Chapple, Craig; Editor, Senior. 'First ever Mobile Games Awards winners revealed'. pocketgamer.biz. Retrieved 2019-07-12.CS1 maint: extra text: authors list (link)

External links[edit]

  • Official website(in English)
  • Official website(in Russian)
  • Russian Gamer Brothers Are the Newest Hidden Billionaires (in English)
  • «В России наши игры в топе. Но бренд не знает почти никто» Два брата из Вологды сделали компанию Playrix и попали в список миллиардеров Bloomberg. (in Russian)
  • По итогам 2018 года Playrix вошла в десятку самых зарабатывающих мобильных компаний мира (in Russian)
  • Playrix scores another big match-3 mobile game hit with Homescapes (in English)
  • The making of Gardenscapes spin-off Homescapes (in English)
  • Official website(in English)
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Playrix&oldid=950660784'

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